An insider list of PR agencies in Italy (2023)


Disclaimer: Wiztopic is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborated with more than 75 agencies worldwide. This position as a technology enabler gives us insights about different markets in the communication and PR Industry.

The manage of Public Relations have become essential for today’s business world, an accurate communication in where every aspect has to be exhaustively treat: the tone, the media, the words, content development , can define a positive or a really negative relation of every company with their shareholders, this is the reason plenty companies leave it to experts, PR agencies that have the experience and capacity to increase reputation and sales through an accurate conduct of PR , Wiztopic as an industry expert have decided to mention some of those agencies that have earned a place in the PR industry in Italy.

The agencies listed here are based on those insights. This article is not ranking nor a vetted process but we will share external proof of validations available to you and we invite you to run your own due diligence.

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Founded in Milan, in 1989 and now with presence in 13 different capital cities in the world , this agency is one of the biggest PR agencies in Italy with 177 employees , and it was also ranked by the PRovoke ranking as top PR and advocacy agency in the country; SEC Newgate believes communicating is essential for every company and organisation, which they consider is defined as listening, knowing, dialoguing, sharing and negotiating.An insider list of PR agencies in Italy (4)

SEC Newgate helps clients to carefully manage that heritage, named their reputation, which they believe is in their own hands as well as in the hands of others, through the transparent and effective representation of their identity, constant and creative dialogue with the media and stakeholders, as well as promptness in the management of crises and opportunities.

Their offer is based in their own method which is composed by different pillars which are; responsibility, identification, sense of context, creativity, openness, reality, content value and proximity, in their client list, is important to quote companies like, Coca-Cola, Bnp Real Estate, Deutsche Bank, Gruppo Veronesi, Ikea, Nestle, Nielsen, Unicredit, Findomestic, LMA, A2A,Humanitas, Milano Prime just to mentioned a few.

In the beautiful city of Milan, and with a team composed of 31 in 2022, we can find DAG communication, a PR agency who assists companies, associations and governments to build brand awareness in Italy, one of the biggest markets in europe. This is well defined in their mission which is “enable our customers to dominate their specific market in Italy.”

An insider list of PR agencies in Italy (5)DAG communication specialises in the multinational companies entering the Italian market, understanding the local market and the proper way of communication is their main differentiator. Their main offer is the know-how the local market works, and with this conduct campaigns that aims to build a successful branding by the local public using traditional and non-traditional PR tools.

This PR agency focuses on corporal communication, conducting a correct management of it, in all stages, from the introduction of a brand to crisis management. Their strategy is based in helping their clients to understand, engage and develop trusted relationships with local communities by developing measurable communication programmes that build reputation and aim for business success.

DAG communication has experience of conduct PR activities with an extensive number of sectors, with a diverse range of companies and organisations from which is important to mention: Credit Agricole Indosuez, Banco Popolare di Verona ,Banca Popolare di Spoleto ,Warrant Group, ATS Group,Xchanging, Siemens Enterprise Communications, Intergraph, Eppela, Global Investment Energy, Acceleratore d’Impresa Politecnico di Milano, Joytails, Disney, Warner Bros

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  • Theoria

Located in the heart of Lombardy, Milan, currently counts with a team of 17 specialist and with 24 years in the market, Theoria have learned how to mix the traditional and modern aspects of communication to be covered by their services, that is why they consider themselves a borderless communication and PR agency that search for tailor-made solutions for their clients.

In their offer; Theoria, uses the mix of PR, marketing and events (digital or presential) in order to create a synergy that supports communication and engaging the target audiences at all possible contact points. Their objective is to always improve the brand perception, using optimal communication with the right channels. This agency is ideal for companies looking to work with a customised team for tailor-made solutions for their communication needs.

This PR agency has high reviews in platforms such as google and sortlist, in which they can presume a rate of 5/5 and 4,85/5 respectively, most of these reviews claim satisfaction in the results of the projects they have entrusted Theoria.

An insider list of PR agencies in Italy (6)

Theoria profile in sortlist

Theoria counts with a very diverse client base, with companies from different sectors and sizes, from which we can highlight clients like Facebook, Google, Ebay, The fork, IBM, Akamai, Energizer, Adobe, Youtube, Epson, Bonomelli, Money farm and others, that have trusted in their services.

  • Team Lewis Milan

Team Lewis has 24 offices in 3 different continents: Asia, Europe and the Americas, this PR agency provides full PR, marketing and digital services to drive tangible results for clients around the world. In the Team Lewin has been for 15 years in the Italian Market with their office in the heart of Milan, providing integrated communication services which compose, PR and media relations.

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The differentiator of Team Lewis in Italy is to help B2B and B2C brands to engage audiences and to face the most challenging communication campaigns which aim to take the PR of every of their clients to improve their visibility, brand image and results obtained.

Team Lewis counts with a very broad range of clients, from early stage start-ups to industry leaders in every kind of industry from which is important to highlight Xiomi, Mitsubishi Electric, Siemens, Green Genius, Nocetum, among others.

Composed by a team of 20 and located in the north of Italy, Ad Mirabilia considers that PR is to offer value while bringing results in terms of visibility, reputation and engagement, this PR agency focuses on the results by driving the audience towards a brand and the other way around .

AD Mirabilia offers tailor made solutions to its customers, understanding the real needs that every company might face and providing the personalised solutions, strategies and content every unique brand might require as a solution. This PR agency differentiator is to build a very close relationship with every customer in which they ensure both sides work pro to achieve the same objectives.

In their offer they can work with a personalised, made to measure approach, offering integrated communication strategies based on a balanced mix of traditional and digital PR programmes. But they can also work on specific tasks and projects when needed.

AD Mirabilia counts with an experiences of working in many different sectors in both, B2B and B2C markets, from multinationals to start-ups, and some of these clients that have worked with them are: Mitsubishi, JBL, Kenwood, Polaroid, Casio, Hisense, Trust, Sedexo, Nectar, Glassdoor, Banca Ifis, La Redoute, Deezer, Guess, Culligan, Rubner, Michelin, Lime, just to mention some of them.

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How can I find someone's PR? ›

Go to the PR Council's “Find-A-Firm”, a comprehensive database of public relations firms that you can search for potential agencies.

Which company is best for PR? ›

Top PR Agencies to Hire:
  1. BPM-PR Firm. Founded in 2005, BPM-PR (short for Beautiful Planning Marketing & PR) is an international, full-service PR firm. ...
  2. Golin. Golin has been around for just over 64 years. ...
  3. 5W Public Relations. ...
  4. Communications Strategy Group (CSG) ...
  5. BCW. ...
  6. Channel V Media. ...
  7. Edelman. ...
  8. FleishmanHillard.
Oct 14, 2022

How many PR agencies are there? ›

There are 54,581 Public Relations Firms businesses in the US as of 2022, an increase of 4.8% from 2021. Has the number of Public Relations Firms businesses in the US grown or declined over the past 5 years?

What are the 4 types of PR? ›

There are 7 different types of PR:
  • Strategic communications.
  • Media relations.
  • Community relations.
  • Internal communications.
  • Crisis communications.
  • Public Affairs.
  • Online and social media communications.
Oct 31, 2019

Which country is best for PR? ›

Easiest Countries to Get a Permanent Residency
  • Easiest Countries to Immigrate To.
  • New Zealand.
  • Australia.
  • Spain.
  • Paraguay.
  • Germany.
  • Montenegro.
  • Czech Republic.

What are Canada PR rules? ›

To keep your permanent resident status, you must have been in Canada for at least 730 days during the last five years. These 730 days don't need to be continuous. Some of your time abroad may count towards the 730 days. See what time abroad counts towards your permanent resident status.

How can I get PR in India? ›

You must possess a valid passport and visa, photograph, and residency proof for the process to take place. PRS is granted after subject clearance from the Ministry of Home Affairs. After the application is clear, the applicant has to then get their documents verified.

How much are PR firms? ›

During my research for this piece, I found the current average cost of public relations is about $3,000-5,000/month. Project-based costs tend to be lower, running at about $1,000. For example, Paranoid PR charges anywhere from $1,450-5,000/month for a retainer fee, depending on the intensity of the ongoing support.

What are PR agencies? ›

A public relations agency can help you to promote your business through competitions by helping to design the competition and come up with the initial plan, but also by spreading the word and ensuring that the competition is covered by the relevant media.

Do PR agencies do marketing? ›

A PR agency can help create and maintain an effective social media and digital marketing strategy.

Which PR model is best? ›

One of the models of public relations is two-way symmetrical model which is the best and ideal model than other three models, said by James E Grunig. Two-way symmetrical model is emphasizes on dialogue, complete and accurate two-way communication.

Who needs PR? ›

PR services are sought after by many organisations, companies and prominent individuals. A PR specialist communicates with the public and media in their behalf in order to present them in the best light. This helps their clients create and maintain a good reputation.

What is PR example? ›

Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media ...

Which country gives fastest PR? ›

The Easiest Places In The World To Get Citizenship Or Residency
  • New Zealand. One of the popular nations on our list for citizenship or residency is none other than New Zealand. ...
  • Portugal. ...
  • Australia. ...
  • Canada. ...
  • Paraguay. ...
  • Thailand. ...
  • Czech Republic.
May 10, 2022

Which European country offers PR easily? ›

GREECE. One of the cheapest residency programs, with minimal financial investments needed, the permanent residency program offered by Greece, is one of the cheapest as compared to other European residency programs.

Which country has easy PR? ›

Mexico. Over 1 million Americans can't be wrong! Mexico is the easiest and lowest cost residency visa period. Mexico also the most popular country with about 10 times more visas issued to US citizens than any other.

What is age limit for PR in Canada? ›

You must be between 21 to 55 years. Your education should be a Canadian high school credential or equivalent. You should have language ability in English or French on the Canadian Language Benchmark (CLB). Your profile must be registered in the Immigration, Refugees and Citizenship Canada's Express Entry system.

Does Canada PR expire? ›

Validity. Most PR cards are valid for five years, but some are only valid for one year. The expiry date is printed on the card. When your PR card expires, you can't use it as a travel document.

How much bank balance is required for Canada visa? ›

Funds Needed for a Canada Tourist Visa

per month for their monthly expenses, and if an applicant is coming for tourism, then 2,000 CAD (INR 1,22,805 approx.) for 30 days per person is enough.

Which countries gives PR? ›

A PR visa, or Permanent Resident Visa, allows you to travel to a nation, stay for a period of time, and then seek for citizenship.
The following countries currently offer migration:
  • Australia.
  • Canada.
  • Denmark.
  • Germany.
  • Hong Kong.
  • New Zealand.
  • Ireland.
  • UK.

Can I have PR of two countries? ›

Yes, you could apply for permanent residence of more than one country at the same time. It is similar to applying for visas to travel to more than one country. However, after you are granted permanent residence by a country, you may be subject to physical residence requirements of that country.

Which country gives PR easily to Indians? ›

Today, Canada still holds the top position for the easy PR policies and regulations for Indian students.

How much should I pay for PR? ›

“I would recommend allocating 15% of your monthly budget to PR. Most specifically, individuals should not be spending money on “pay for play” articles; rather, use your PR budget for a monthly retainer fee on a publicist.

Is hiring a PR firm worth it? ›

Good PR firms exist because its professionals add value. They have access to more reporters; they're fluent in the succinct language that journalists use; and they can do it all quickly and expertly. But most importantly, PR workers practice the art of story idea creation.

Does PR pay well? ›

The median annual wage for public relations specialists was $62,800 in May 2021.

What should I ask my PR agency? ›

Hiring a PR agency? Questions to ask before you sign up
  • How are we going to measure success? ...
  • Who is going to manage our account? ...
  • What is your speciality? ...
  • What do you need to know about my business before you can get started? ...
  • Where do we fall in your client roster? ...
  • Who are your references? ...
  • How often will I hear from you?
Jun 15, 2021

What is celebrity PR? ›

Public relations for celebrities include a variety of strategies and techniques. Aside from damage control, PR for celebrities also includes: Identifying opportunities for clients to receive positive press coverage or attend public events. Managing social media platforms to maintain a consistent brand image.

How do PR agencies earn their money? ›

Usually consist of a basic fee plus a success fee. The latest is charged for certain gained media coverage through the PR efforts, also known as pay-per-placement. This is the option most appealing to clients that are skeptical to PR and are all into proven ROIs.

Who has the most PR in the world? ›

Edelman nb

Is marketing better than PR? ›

PR and marketing are not the same thing. However, both are needed for a business to succeed.
Comparison table: PR vs Marketing.
Public RelationsMarketing
GoalsBuilding and maintaining a positive brand imageSatisfying customers' needs and driving revenue
4 more rows
Jul 14, 2022

Who are Edelman's biggest clients? ›

Fuelled by Covid vaccine work, Edelman's healthcare fee income expanded 22%, thanks to a client base that includes AstraZeneca, J&J and Lilly. Technology, meanwhile, led by such companies as Microsoft, Samsung and HP, grew by 12%.

How do I find my PR address? ›

5 Easy Ways to Find Brand PR Contacts
  1. Get the contact from a press release. This is probably the number one way I've had success of finding a brand PR contact and the right one at that. ...
  2. Utilize LinkedIn to find brand PR contacts. ...
  3. Ask a friend. ...
  4. The brand website. ...
  5. Don't forget about social media.
Jun 30, 2022

How do I find a company's PR email? ›

How To Find A Brand's PR Email Address - YouTube

How do Puerto Rican addresses work? ›

The USPS recognizes addresses in Puerto Rico as domestic. The main difference is the use of the word "Calle" which means "street" in Spanish. For Puerto Rico shipments, Calle will be placed before the name of the street. For example 234 Calle Mariposa Apt 6.

How do I contact PR brands? ›

Just approach the brand in a proper way by emailing them or sending them a DM on Instagram but never bother the PR manager directly on their personal Instagram account. The only thing you could do is follow their personal Instagram account and hoping you will catch their attention!

How do I get emails from companies? ›

  1. Check their company “Contact Us” page. ...
  2. Use social media to connect. ...
  3. Subscribe to their email list. ...
  4. Search for their personal website or blog posts. ...
  5. Call them up. ...
  6. Use email look-up online services. ...
  7. Trial and error.

How can I get contact details of a company? ›

How do I find information on a company?
  1. Company Websites. Almost all the companies upload the press releases, advisories, reports (audits, annual reports, etc.), financial documents along with some other publications on the website. ...
  2. Directories and Yellow Pages. ...
  3. Local Economic and Business Journals/Magazines/Newspapers.
Feb 11, 2020


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